The Value of Adding Infographics to Your Content Marketing Playbook

An infographic is a visual tool used to communicate data, tell a story or illustrate a principle, as clearly and effectively as possible. They are a mix of design, writing, and analysis.  Infographics take a lot of data and present it in a way that’s visually appealing and easy to comprehend. Value of infographics People are genetically wired to respond

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[e1] All big ideas have small beginnings

All big ideas have small beginnings…and that’s the incredible truth about content marketing! Never doubt what you can accomplish. You can accomplish incredible things if you have the will to be better, the passion to fuel your creativity when times get tough and the determination to succeed. eastlackmedia is my outlet to share thoughts and ideas that strive

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The Value of Adding Webinars to Your Content Marketing Playbook

Webinars are quickly taking the digital marketing world by storm. They offer a cost-effective alternative to in-person meetings and allow content marketers to expand their brand’s reach by targeting a large audience. It’s one of the few opportunities we have to deliver a compelling, fully-branded experience. Google Hangouts and GoToWebinar are among popular favorites and to be successful, the

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The Value of Adding Podcasts to Your Content Marketing Playbook

One of the hottest trends lately in content marketing has been the rise of podcasts. Podcasts are a great way to tell your story or educate. 2015 was the year podcasting made its way toward the mainstream. Podcasts are how many content marketers are breaking through the noise, getting noticed and making a real connection with their audiences. It’s easy

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The Value of Adding Video to Your Content Marketing Playbook

Video is one of the most powerful types of content that content marketers can use to engage their audiences and drive brand awareness. Video content offers a fun and effective way to not only connect with your audience but to do so on a personal level that adds a human element to your brand. Before we jump in, I would

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A Guide to Creating a Winning Content Marketing Playbook

Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, “Big things have small beginnings.” I’d like to expand upon this just a bit. All big ideas have small beginnings, then transform into something extraordinary. This right here, I believe, is the true beauty

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8 Helpful Tips to Build a Brand in the Age of Social Media

Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to engage consumers and raise awareness around their brand. Social media offers content marketers the chance to build their brands through direct interactions with consumers. However,

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The ABC’s of Content Marketing for Advice & Inspiration

“Content marketing is the only form of marketing left.” Seth Godin There is no getting around it. When you discuss marketing among your friends and coworkers, content marketing eventually finds its way into the conversation, especially in today’s fast-paced digital world. And it’s easy to see why. Content marketing is all-encompassing and covers a wide range of areas including

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