A winning content marketing playbook is more than just writing great content and launching it into digital orbit. It’s about learning, analyzing, and optimizing your approach to fine-tune your tactics and increase brand awareness.
The Creative Content Marketing Playbook
Content Marketing is a lot like a game which is why I’ve taken a basketball analogy here. Now let’s get started building your creative content marketing playbook.
A content strategy is your roadmap to creating content that is valuable to your audience and paints your brand as a thought leader. It answers questions such as what content will you create, how will you create it, and how will you share it.
You’ll need a solid game plan and preparation prior to tip off. Without it, you’ll be likely be down to your competition early on in the game and that’s not an easy obstacle to overcome.
Once you’ve built the foundation of your content marketing playbook, you can begin creating content around your strategy. Your brand’s success is tied directly to the content you produce. Therefore, creating content with consistent with your brand guidelines defined in your content strategy is a strong indicator of how influential your brand is.
You may have the greatest game plan to win, but without the right players, ie. pieces of content, your game plan isn’t going to play out the way you intended.
After you’ve created your content following the brand guidelines outlined in your content strategy, it’s a matter of figuring out the right channels to share the content. Content Syndication deals with the process of distributing your content to various channels such as social media or email and engaging with your audience through the content you’ve created.
Content Syndication is all about putting your players in positions where they can score. How you share the ball and run your offense will dictate how successful you are.
Nearly every content marketing campaign involves a healthy dose of trial and error. Your content marketing strategy should be fluid and ever evolving based on the insights you discover through analyzing your content marketing.
It’s in between quarters and you’re reviewing what’s worked and what hasn’t. Your competition is fierce and it could take some adjustments to outscore them for the remainder of the game.
What good is your content if it can’t be found? This simple concept is what makes content optimization such a critical phase in your content marketing playbook.
You’ve reviewed your competitor’s game plan and have devised counter punches towards exploiting their weaknesses. Now is the time to take what you’ve learned to improve your game.
All big ideas have small beginnings, but then transform into something extraordinary. The tiniest idea can have an enormous impact when given the right amount of care. That’s the beauty of content marketing and the thinking behind my blog, eastlackmedia | Your Creative Content Marketing Playbook. My mission is to provide brands and content marketers the ultimate playbook to a successful content marketing program.
Head on over to the blog for deeper insights into each of these three phases of your Content Marketing Playbook!
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