Content Marketing Decoded

Content Marketing is more than just writing great content and launching it into digital orbit.

To build a complete content marketing playbook, you need to strategically think about the 5 core phases – Strategy, Creation, Syndication, Analysis, & Optimization – and how you can fine-tune your content to drive brand awareness.

 

Creative Content Marketing

Content Marketing Playbook

  Content Marketing is more than just writing great content and launching it into digital orbit. It’s also about learning, analyzing, and optimizing your approach to fine-tune your tactics and increase brand awareness. A content strategy is your roadmap to creating content that is valuable to your audience and paints your brand as a thought leader. It answers questions such as what content will you […]

Content Marketing Defined

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action. Content Marketing Institute Why Content Marketing? Creating valuable content should be a core focus of your marketing strategy. Content alone isn’t enough. Sharing useful content so it has many touch points is what will […]

Content Marketing 101

Content Marketing, at its core, is creating and sharing useful content in order to create a relationship with your audience. Content can be in the form of whitepapers, social media posts, blog posts, video, and more. The difference between content marketing and traditional marketing is that content marketing is rarely promotional and seldom talks directly about a product or company. It focuses more on providing […]

Content Marketing Insights

8 Helpful Tips to Build a Brand in the Age of Social Media

8 Helpful Tips to Build a Brand in the Age of Social Media

Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to engage consumers and raise awareness around their brand. Social media offers content marketers the chance to build their brands through direct interactions with consumers. However, social media is like a wild jungle […]

Read Me 2 Comments
The ABC’s of Content Marketing for Advice & Inspiration

The ABC’s of Content Marketing for Advice & Inspiration

“Content marketing is the only form of marketing left.” Seth Godin There is no getting around it. When you discuss marketing among your friends and coworkers, content marketing eventually finds its way into the conversation, especially in today’s fast-paced digital world. And it’s easy to see why. Content marketing is all-encompassing and covers a wide range of areas including email campaigns, social media, video, visuals, webinars, […]

Read Me Leave comment
A How-To Guide for Starting a Successful Blog from Scratch

A How-To Guide for Starting a Successful Blog from Scratch

If your business has a blog, you’re well on your way to driving more traffic to your website. However, a lot goes into a blog for it to be successful. It’s not just about writing engaging and unique content. You have to know how to share and promote it as well. The phrase “Content is King” is true, but the phrase “Relevant Content is King […]

Read Me Leave comment