Did you know a whopping 21% of Americans are listening to podcasts? That number is up from 17% in 2015 and monthly listening has increased 75% since 2013. In total, podcast listening grew 23% between 2015 and 2016. Just so you have some reference, only 13% listen to Spotify
Whether you work in retail or respiratory medicine, advertising on social media is one of the most visible forms of content marketing your brand can utilize. Unfortunately, the same is true for your competitors. Stand out from the noise by utilizing a few of these best practices when writing social
Content marketing has evolved into an essential part of digital marketing today. Through content marketing such as website content, blogs, and off-site copy like social media, you can drive people to your website, increase your rank in search engines and, most importantly, help potential customers purchase products and services from
As marketers, we live and work in an environment of instant gratification, where the competition for attention is fierce. No matter where you look – Facebook, Twitter or Instagram – standing out isn’t easy. Growing your brand on social media demands patience. Increasing followers, page likes, and engagement doesn’t
On the surface, social media marketing looks rather simple. Just about every brand is on social media nowadays. But as a content marketer looking to break through the noise, you have to swim below the surface to really make social media work for your brand. After all, you’re just one
If there is one area content marketers don’t in lack, its access to a wide variety of tools to aide in the content creation phase in their content marketing playbook. The only true way to figure out which tool you enjoy using the most and find works best is
Your content team may have spent the last several weeks crafting an outstanding social media campaign filled with amazing content, but it may not mean a penny towards the bottom line unless you have the headlines to go with it. Headlines should be SEO optimized and sell your brand’s story,
It’s no secret that people are spending more and more of their time watching videos online. YouTube has over a billion users, almost one-third of all the people on the Internet and every day people watch hundreds of millions of hours on YouTube alone and generate billions of views.
What do you believe motivates Facebook users to share content? It’s something all content marketers would love to understand more about. Well, now we may finally have some concrete answers. A study ran by content strategy group Fractl looked at what motivates content shares. The study surveyed more than 2,000 Facebook users
What good is your content if it can’t be found or it makes your readers confused? While many stress the importance and value of optimizing and improving content for search, it’s not the only factor. Content Marketers need to remember that simple truth when attempting to optimize their content.
Is your content marketing working for you? Are you achieving your goals and mission to grow your brand awareness? Does your audience engage with your content? Asking these questions and more will put you in the right mindset for when you approach analyzing your content marketing. According to Content