Podcasts are a great way to get inspired, motivated, and keep up-to-date with the latest trends and best practices in content marketing. For anyone who wants to expand their knowledge (I mean who wouldn’t?), podcasting is going through a massive growth phase, so there’s no shortage of motivational audio content to expand your mind and excel. I’ve collected a dozen of the best podcasts out there that touch on content marketing to help improve your content marketing skills and grow awareness for your brand.
Your Content Marketing Mastery Playlist
You want to run a highly organized and productive content marketing program, but the details and the how-to is often tough to learn. Coschedule brings you insights from leaders in content marketing to help you run more effective content marketing programs. (*Personal favorite!)
A podcast presented by the social media publishing and analytics tool, Buffer, this series is for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Each week, the Buffer hosts interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. Have some fun, insightful, interesting, and most of all, actionable listening! (*Personal favorite!)
With a focus on social media and digital advertising, this show comes out twice a week, with useful advice in a Q&A format that will keep you up to speed on the latest developments in the social media landscape. Gary Vaynerchuck and his team are constantly testing new social media strategies and here they share the results. (*Personal favorite!)
From Monday through Friday, this daily 10-minute show is full of quick tips for marketing your business. You’ll learn about the latest news and trends in social media, from tips on how to manage your Facebook Ads to increasing engagement on Instagram. Whichever social media platform you want tips on, you’re sure to find it here.
This podcast is brought to you by the Content Marketing Institute, so if you want the lowdown on the latest content marketing trends and strategies, this is one of the best resources. Hosted by Joe Pulizzi and Robert Rose, each show features classic content marketing examples that you can put into practice today. (*Personal favorite!)
From the team behind Search Engine Journal, this podcast hosted by Kelsey Jones includes interviews with experts in the field of SEO, paid search, entrepreneurship and content marketing. If you’re mainly concerned with SEO trends and best practices, this is essential listening.
This show is mainly aimed at entrepreneurs, with lessons on growing your audience and understanding the needs of your target market. If you want to figure out how to grow your customer base, this show is for you, especially if you prefer a conversation-style show with a more humorous feel.
To learn more about conversion strategies, try these 15-minute podcasts for inspiration. The show is full of useful tips on conversion rate optimization, whether you want to grow your email list, increase web traffic or boost social engagement.
Published every Thursday morning, hosts John Wall and Christopher Penn get together in a coffee shop to talk about marketing strategies both old and new. Check it out for tips on social media, SEO, copywriting and even offline marketing strategies.
With an emphasis on digital marketing, you’ll find insights on copywriting, design, email marketing, and of course, call-to-action strategies. Each show is broadcast on a Wednesday and is usually less than 30 minutes long.
Amy Harrison’s 20-minute show is aimed at new and intermediate marketers and is focused on ethical digital marketing strategies and timeless techniques. If you want to get ahead, but you’re new to the digital marketing arena, this is worth checking out.
This podcast comes from Copyblogger’s chief content officer, Sonia Simone, and features not only online marketing tips focused on content marketing but also motivational career advice. Posted every Monday, it’s only 20 minutes long – perfect for when you want some quick marketing advice and inspiration.
These inspirational podcasts don’t just cover actionable marketing strategies in every episode, they also cover general business best practices. Every presenter has years of experience in the online marketing arena, so you’re sure to learn something new if you tune in on a regular basis. Why not listen today and see what new lessons you can learn?