5 Tips to Make Facebook Advertising Work for Your Brand

By Steven Eastlack|Social Media Marketing

1) Define your target audience This is one of the most critical factors to running successful ads. There are several options for building an audience that let you choose exactly who you want to display your ad to. Conversion Tracking: Track the actions of site visitors after viewing your Facebook ad. Custom Audiences: Target Facebook ads based on your email list. Lookalike Audiences: Target Facebook users similar to your customers.

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The Social Media Playbook for Small Business

By Steven Eastlack|Social Media Marketing

Are you looking for help when it comes to managing your brand’s social media presence? Perhaps you’ve been given this responsibility while also having to take care of your primary job? If you work for a smaller company with no dedicated social media manager, that’s often the case. While many people believe that managing social media is a 24/7 task, especially when consumers are using it all hours of the

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Facebook Advertising: Is it Worth Paying to Promote Your Content?

By Steven Eastlack|Social Media Marketing

To promote content on Facebook, or not to promote content on Facebook – that is the question on every marketer’s mind. Whether your goal is to raise brand awareness, drive traffic to your website, earn loyalty or increase sales, I believe Facebook, above all other social media platforms, offers the most potential and I’d bet I’m not alone. In this article, I hope to prove to you that it is

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The Value of Adding Infographics to Your Content Marketing Playbook

By Steven Eastlack|Content Marketing

An infographic is a visual tool used to communicate data, tell a story or illustrate a principle, as clearly and effectively as possible. They are a mix of design, writing, and analysis.  Infographics take a lot of data and present it in a way that’s visually appealing and easy to comprehend. Value of infographics People are genetically wired to respond more positively to images than text, which isn’t a new revelation. The

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[e1] All big ideas have small beginnings

By Steven Eastlack|ePodcast

All big ideas have small beginnings…and that’s the incredible truth about content marketing! Never doubt what you can accomplish. You can accomplish incredible things if you have the will to be better, the passion to fuel your creativity when times get tough and the determination to succeed. eastlackmedia is my outlet to share thoughts and ideas that strive to simplify content marketing, a field that can get complicated at times

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The Value of Adding Email Newsletters to Your Content Marketing Playbook

By Steven Eastlack|Content Marketing

Email marketing is a great way to reach your customers where they are without having to spend a lot of money to do so. When it comes down to it, it’s more about getting the basics right than anything else. With email marketing, your brand can create a deeper experience with a wider audience. First, I’ll share a few reasons why you should start an email newsletter, and then I’ll

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The Value of Adding Webinars to Your Content Marketing Playbook

By Steven Eastlack|Content Marketing

Webinars are quickly taking the digital marketing world by storm. They offer a cost-effective alternative to in-person meetings and allow content marketers to expand their brand’s reach by targeting a large audience. It’s one of the few opportunities we have to deliver a compelling, fully-branded experience. Google Hangouts and GoToWebinar are among popular favorites and to be successful, the best webinars should be engaging, provide value to your audience and offer

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The Value of Adding Podcasts to Your Content Marketing Playbook

By Steven Eastlack|Content Marketing

One of the hottest trends lately in content marketing has been the rise of podcasts. Podcasts are a great way to tell your story or educate. 2015 was the year podcasting made its way toward the mainstream. Podcasts are how many content marketers are breaking through the noise, getting noticed and making a real connection with their audiences. It’s easy to see why when today so many cars are rolling off the

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The Value of Adding Video to Your Content Marketing Playbook

By Steven Eastlack|Content Marketing

Video is one of the most powerful types of content that content marketers can use to engage their audiences and drive brand awareness. Video content offers a fun and effective way to not only connect with your audience but to do so on a personal level that adds a human element to your brand. Before we jump in, I would like to take a moment to familiarize yourself with these stats as

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A Guide to Creating a Winning Content Marketing Playbook

By Steven Eastlack|Content Marketing

Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, “Big things have small beginnings.” I’d like to expand upon this just a bit. All big ideas have small beginnings, then transform into something extraordinary. This right here, I believe, is the true beauty of content marketing. No matter how small your team may be or

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8 Helpful Tips to Build a Brand in the Age of Social Media

By Steven Eastlack|Social Media Marketing

Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to engage consumers and raise awareness around their brand. Social media offers content marketers the chance to build their brands through direct interactions with consumers. However, social media is like a wild jungle and it’s challenging for brands

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The ABC’s of Content Marketing for Advice & Inspiration

By Steven Eastlack|Content Marketing

“Content marketing is the only form of marketing left.” Seth Godin There is no getting around it. When you discuss marketing among your friends and coworkers, content marketing eventually finds its way into the conversation, especially in today’s fast-paced digital world. And it’s easy to see why. Content marketing is all-encompassing and covers a wide range of areas including email campaigns, social media, video, visuals, webinars, podcasts, marketing flyers, blogging, and

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A How-To Guide for Starting a Successful Blog from Scratch

By Steven Eastlack|Content Marketing

If your business has a blog, you’re well on your way to driving more traffic to your website. However, a lot goes into a blog for it to be successful. It’s not just about writing engaging and unique content. You have to know how to share and promote it as well. The phrase “Content is King” is true, but the phrase “Relevant Content is King Kong” reigns supreme. If your

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12 Podcasts That’ll Help You Become a Better Content Marketer

By Steven Eastlack|Content Marketing

Podcasts are a great way to get inspired, motivated, and keep up-to-date with the latest trends and best practices in content marketing. For anyone who wants to expand their knowledge (I mean who wouldn’t?), podcasting is going through a massive growth phase, so there’s no shortage of motivational audio content to expand your mind and excel. I’ve collected a dozen of the best podcasts out there that touch on content

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Is the Future of Branding in Emotional Storytelling?

By Steven Eastlack|Brand Strategy

I’ve previously touched on the importance of defining your brand’s purpose, not just its promise, and how to achieve brand consistency. The third core element of a brand strategy I’d like to discuss now is emotion. ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou The Building Blocks of a Formidable Brand

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