Content Marketing Defined

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action. Content Marketing Institute

Why Content Marketing?

Creating valuable content should be a core focus of your marketing strategy. Content alone isn’t enough. Sharing useful content so it has many touch points is what will make the difference between potential customers choosing you or your competitor. It can include:

  • Blog posts
  • Newsletters
  • PowerPoint presentations
  • Videos
  • Webinars
  • Podcats
  • In person presentations
  • Social Media posts
  • Whitepapers
  • eBooks
  • Case Studies

“Content Marketing is the only marketing left.” Seth Godin

How to Get Started

Remember that for content to be awesome, it has to be created with a specific audience in mind. It should ideally provide new ideas or a fresh take on widely accepted ideas. It should be a story where one thought flows naturally into the next.

So to get started with your content marketing, just do it. The best way of learning and starting anything new is to jump in and try it. Ask your audience what they want to or need to learn more about and provide content that gives them answers!