The Value of Adding Infographics to Your Content Marketing Playbook

An infographic is a visual tool used to communicate data, tell a story or illustrate a principle, as clearly and effectively as possible. They are a mix of design, writing, and analysis.  Infographics take a lot of data and present it in a way that’s visually appealing and easy to comprehend.

Value of infographics

People are genetically wired to respond more positively to images than text, which isn’t a new revelation. The brain processes visual information 60,000x faster than text and 65% of people are visual learners. In fact, infographics are 30x more likely to be read than text articles. The following are a number of reasons why it’d be wise to add infographics to your content marketing playbook

Compelling and attractive. A person decides whether or not to keep reading within 5 seconds of arriving at a page. A visually stimulating infographic is far more likely to grab someone’s attention than a blog post with only text.

Easily digestible. Presenting people with a long list of statistics and a subsequent written conclusion is time-consuming to interpret. Infographics allow you to convey the meaning behind any set of data quickly and effectively.

Sharable. Infographics currently represent the fastest growing content marketing strategy, with thousands of them being shared on social media every day. If you aren’t using infographics, you can bet your competition will be.

Increases engagement. People feel compelled to respond to visual stimuli. One month after the introduction of Facebook timelines for brands, visual content resulted in a 65% increase in engagement.

Embeddable. When designing, developing and publishing your infographic, the code to put in on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

Increases brand awareness. A good infographic has the ability to go viral at the click of a button. By including your brand design and logo as part of the infographic, people will come to associate your company with knowledgeability and professionalism.

Increases traffic to your website and benefits SEO. As more people share your infographic, this will result in more traffic to your website, more inbound links and consequently, a boost in your site’s SEO ranking.

Shows an expert understanding. The research required to create an infographic will display knowledge and position your brand as an expert on your category or topic.

The challenge though is creating an infographic. There are new tools and platforms emerging that make creating them easier such as Visual.ly and Canva has released templates for infographics as well.

Homework Assignment: Create a SlideShare account and start repurposing one of your top performing blog posts into an infographic using one of Canva’s free infographic templates.

Why SlideShare?

 

About Steven Eastlack

Steve Eastlack is a Content Marketing Strategist and writes articles related to content marketing, social media marketing, and brand strategy on his blog – eastlackmedia. He works for Surefire Local, headquartered in Tysons, VA and holds degrees in Marketing Management and Psychology from Virginia Tech. Through the use of developing a content strategy, writing monthly editorial calendars and content, and performance reports, Steve helps to build audience and awareness for brands across all digital platforms. When he’s not busy with work, you can find Steve either watching a movie or sporting event or writing for his blog.