The Value of Adding Video to Your Content Marketing Playbook

By Steven Eastlack|Content Marketing

Video is one of the most powerful types of content that content marketers can use to engage their audiences and drive brand awareness. Video content offers a fun and effective way to not only connect with your audience but to do so on a personal level that adds a human element to your brand. Before we jump in, I would like to take a moment to familiarize yourself with these stats as

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4 Questions to Guide Your Video Marketing Strategy

By Steven Eastlack|Content Marketing

It’s no secret that people are spending more and more of their time watching videos online. YouTube has over a billion users, almost one-third of all the people on the Internet and everyday people watch hundreds of millions of hours on YouTube alone and generate billions of views. On Facebook, there are 8 billion video views per day. These numbers are only projected to increase in the coming years. Reference estimated video

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3 Keys to Success For Any Video Marketing Strategy

By Steven Eastlack|Content Marketing

Did you know there are over 1 billion unique users who go to YouTube each month? We’re consuming more than 6 billion hours of video, according to YouTube. There are incredible business opportunities to be had when it comes to providing meaningful content in the form of video. Beautiful photos are worth a thousand words but an impactful video is worth so much more. With the rampant rise of smartphones,

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