People’s attention spans are at an all-time low right now. A lot of it has to do with there being an overabundance of content. But the biggest part is that consumers nowadays have more power today than they ever had before. They can get the information they seek instantly and seamlessly. If your content doesn’t have clarity and is easy to understand, few will spend the time trying to figure out what you’re saying. They’ll just move on to another piece of content that gets them the information they want quicker.