To say we live during a time where there is simply too much content being created and shared would be an understatement. Thank you, Captain Obvious! So what can you do? Content marketers are constantly faced with this challenge. It can’t be just about creating content anymore. Each piece of content you create and share should have a purpose, been carefully thought out, and is something you know will move the needle and get noticed. It ultimately needs to tie in with your goals, whatever they may be and put you one step closer to achieving them.
Creative thinking is your new best friend. It’s what separates just an ordinary blog article or video that goes unnoticed on social media versus one that receives hundreds of comments and shares. It’s what gets the subject line to be opened by 77% of your email subscribers versus another subject line that gets a 13% open rate.
The best thing about creative thinking is that anyone can do it and it’s free to do. Below are a few ways I’ve had success with that can help spark your own creative energy and then harness that creativity to create meaningful content.