In addition to educating and informing your customers, blogs come with a host of other benefits and opportunities to generate leads, which are necessary for the growth of any company.
First, it’s important to keep in mind that any customer who ends up on your business website may not be sure that your business is still running. If you have an updated blog, on the other hand, they’ll know that you’re still open for business, and that your business is most likely thriving. So in this way, simply having an updated blog is the first step to welcoming new customers on your site.
Get Your Blog Ranked in Search
Google and other major search engines are constantly scanning websites for fresh content, which includes blog content. If you’re updating the content on your website regularly, search engines will find this content and reward you with a higher search result ranking. Also, it will be easier for potential customers to find you based on their online searches.
In the long run, a solid content creation plan will save you advertising dollars as well. Instead of paying for pay-per-click or PPC ads, for instance, you’re generating more leads by simply posting informative, engaging content for your customers. All that costs your company is time.
Use Social Media
Anytime you post new content to your website, you should also use it for social media marketing. That way, your followers can share it with their friends on social media, and you can even start a conversation on one of the large networks such as Facebook or Twitter.
Encourage customers to keep up with your company by inviting them to subscribe to your blog. If they are alerted to your new posts, they’ll be more likely to read it—and to share it with their friends on social media. Although we usually associate blog posts with text articles, you can also post videos, white papers, infographics, and more. Be creative.
Inform Your Customers
Ultimately, the goal of blogging is to provide your customers with something they want or need. When you provide it to them, you’re establishing trust and credibility, which are necessary to win over more customers. Use your blog to answer any questions your customers may have about your products and services. Even after they’ve made a purchase, they’re still likely turn to your company for advice and expertise.